February 2012
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Scent Marketing: Smelling a Steak Billboard
This billboard in North Carolina wafts the smell of cooking steak to motorists passing by. The Bloom grocery chain, part of Food Lion, erected the giant sign between a Shell gas station and a storage facility, to promote its new brand of beef. It disperesed the scent during rush hour, from 7-10am and from 4-7pm, everyday. A high-powered fan at the bottom spreads the aroma by blowing air over the...
Feed the Man Some Meat!
Realising it has been a while inbetween posts, I thought it was a good idea to get back into to with the best and worst examples of red meat marketing campaigns over the upcoming week. Having working on strategising meat campaigns and creative direction for a major retailer, it is a real eye-opener to see some of this creative work that is really sensory. Stay tuned! - Brand Surprise
June 2011
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Death to the eighties
Over the past week Brand Surprise has been bringing you some of the best and worst of advertising from the 1980’s - but we barely scratched the surface. We will now bid our farewells to Madonna, Michael Jackson and Pepsi Cola and travel back to the 21st century where the year is 2011, and look at some truely amazing outdoor, guerilla, digital, television and creative print advertising over...
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Whats acceptable in the 80's was acceptable at the...
What does a cigarette smoking cowboy, pop art pepsi cans, a risqué fifteen-year-old Brooke Shields, and the Energizer Bunny beginning his long march have in common? That’s right your in the advertising world of the 1980’s. Pop on your favourite pair of Nike Air Jordans, hop on your hoverboard and prepare to travel ‘back to the future’ where anything was acceptable in the...
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May 2011
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